In the past year, the cosmetics category has undoubtedly become the growth engine of China's beauty industry. According to data from Zhongyan Puhua, it is predicted that by 2025, the size of China's cosmetics market is expected to exceed 150 billion yuan. At the same time, research by iMedia Consulting also shows that the annual compound growth rate of China's cosmetics market is expected to remain above 10% in the coming years.

With the arrival of the second half of 2025, the cosmetics market has ushered in a new round of development. So, in this season full of opportunities, what strategies should makeup brands adopt to ensure that they can stand out in the fierce market competition and win the autumn and winter?

How to fully leverage the dividends of the exhibition platform to achieve efficient conversion? CBE helps seize the autumn and winter market

The golden autumn and winter are the seasons when major makeup brands compete to launch new products, and also the core season for buyers to concentrate on purchasing new products. How to expand brand awareness, enhance market competitiveness, and then cover the "last mile" of buyer decision-making through appropriate channels, becoming a pain point for the brand. The CBE Hangzhou International Beauty Expo will be held at the Hangzhou International Expo Center from August 20th to 21st this year. At the beginning of the golden autumn, CBE will assist makeup brands in seizing the window of new product launches, building an omnichannel marketing loop, accurately connecting with core buyers, and gaining trade conversion ahead of time, thereby laying a solid foundation for the long-term development in the second half of the year.

CBE Hangzhou International Beauty Expo will give brands and buyers six empowerment and three resource deposits to help both sides reach a "Dafengshou (Salad of assorted fresh vegetables)" in trade in the second half of the year. This exhibition covers an area of 40000 square meters and will gather 50000+professional buyers, 1000+global beauty brands, and 700+exhibitors to join the gorgeous new beauty feast.

With the high popularity of the exhibition venue, CBE will provide new product release time slots for makeup brands, creating a super release stage that integrates voice dissemination, mental occupation, and commercial transformation. The product advantages, differentiated selling points, brand background, etc. will be strengthened and spread on stage, and the new products of Jinqiu will achieve maximum market volume and commercial returns.

Deep Grass Planting: Annual Color Show, B+C Full Coverage

Integrating brand products into the makeup show, deeply embedding product features and brand concepts into the audience's minds. This visual feast that combines fashion and business reconstructs the beauty marketing paradigm with three core values:

B-end value upgrade: By demonstrating product strength through makeup, establishing a three-dimensional brand awareness among professional buyers, and strengthening high-end brand positioning.

C-end marketing fission: Collaborate with makeup artists to create promotional events and achieve an instant seeding effect of "same style on the runway".

Full chain conversion: "Show and buy", promoting explosive growth in brand sales across all channels online and offline.

From traffic to retention: Red people explore and clock in, accurately explore new things.

Red people will personally visit the brand booth, immerse themselves in the exhibition, explore product highlights, service experience, and brand value. Preheating before the exhibition, live streaming during the exhibition, and material accumulation after the exhibition form a communication loop, bringing public and private traffic to the brand, accurately capturing target customer groups, and rapidly expanding new users.

CBE collaborates with numerous high-end and mid to high end makeup brands to create a visually impactful beauty art space, creating an "atmospheric" makeup display. At the same time, with the help of influencers' bag opening experience, deep content co creation, and scenario based experience seeding, the rapid transformation from brand awareness to purchasing decisions can be achieved.

CBE will carefully edit a new product recommendation guide for top and mid waist enterprises, which will be displayed at the core pedestrian flow hub of the exhibition hall and available for visitors to collect. This guide will provide authoritative new product delivery for over 50000 professional buyers. Emphasize product positioning, root in user mindset, quickly guide to the booth, and help exhibitors and buyers connect with trade "in the first time".

CBE Hangzhou Exhibition and Convention once made it to the top of Weibo's hot search list, leveraging billions of traffic from influencers to explore exhibition groups, influencer exclusive salons, treasure brand unboxing, Xiaohongshu KOC seeding and other services

In short, for the rapid growth of the cosmetics market and the upcoming peak sales in autumn and winter, brands need to carefully plan and implement effective marketing strategies. We cordially invite all brands to gather at Hall 1A of Hangzhou International Expo Center from August 20th to 21st, 2025, to participate in CBE Hangzhou International Beauty Expo. Let's embark on the Golden Autumn Makeup Festival together, rotate the trade gears of the second half of the year, and explore more opportunities for cooperation and development.